What is a Certified B Corp?

Today, businesses are becoming more socially and environmentally responsible in order to stay competitive. B Corps set the standard for these impact-driven business models. B Corp Certification is to entire business entities what USDA Organic Certification is to discrete food/textile products or LEED Certification is to physical structures.

B Corps use the B Impact Assessment to benchmark, actualize, and improve social and environmental outcomes, and Benefit Corporation legislation to protect their missions over time and through changes in leadership.

B Corps differentiate themselves by being committed to all stakeholders, including the community, the environment, employees and consumers, and by using third party nonprofit B Lab to verify those commitments.

Over 3,023 B Corps working in 150 industries from 64 countries, including:

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87% will purchase a product from a company that has taken a stance on an issue they care about...
64% of Millennials consider a company’s social and environmental commitments when deciding where to work.
— Cone Communications May 2017

Why become a B Corp?

  • Differentiate

  • Grow customer base and build customer loyalty

  • Attract the best talent

  • Be part of the B Corp Community of like-minded leaders

  • Establish internal benchmarks and improvement goals

  • Engage investors seeking to align capital with values

  • Receive discounts on services

  • Maintain your mission through management and ownership changes

  • Lead a movement to inspire more companies to improve their impact on society on the environment 

I hope that five years from now, ten years from now, we’ll look back and say B Corporations were the start of a revolution. The existing paradigm isn’t working anymore - this is the future.
— Yvon Chouinard, founder of Patagonia


What we are reading:

Forbes - “The Rise Of B Corps Highlights The Emergence Of A New Way Of Doing Business” 8/3/18

Fast Company - “Why Purpose-Driven Companies Are Often More Successful” 7/21/15

Yale Center for Business and the Environment - “Just Good Business - An Investor’s Guide to B Corps” 3/18

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