Greenvest Case Study
GREENVEST PURSUED B CORP CERTIFICATION TO JOIN A COMMUNITY OF LIKE-MINDED LEADERS, RAISE AWARENESS OF THEIR DISTINCTIVE SERVICE OFFERING AND TO FORMALIZE SOCIAL AND ENVIRONMENTAL POLICIES ALREADY EMBEDDED IN THE COMPANY CULTURE
GREENVEST’S GOALS
As an ESG investment advisor, Greenvest inherently demonstrates the characteristics of a socially and environmentally responsible company. So why become a B Corp? Greenvest had never formally written, tracked, or measured many of its socially and environmentally responsible practices. The company was growing and a need for formal documentation was becoming ever more important. Greenvest also saw the value of the B Corp logo that would be recognized by potential clients and the broader community.
OUTCOME/BUSINESS IMPACT
Greenvest began working with IGP in September 2019 and achieved certification in May 2020. IGP and Greenvest collaborated closely to answer the B Impact Assessment and write internal policies to reflect its business practices, including:
Formalizing Greenvest’s potential investment review process and minimum bar for investment criteria.
Writing an internal Code of Ethics, along with a Supplier Code of Conduct.
Creating a charitable giving methodology, tracking mechanism, and policy.
Tracking business with specifically local suppliers.
Formalizing an environmental policy that reflects their already-existing ecologically responsible operations.
Improving and finalizing Greenvest’s mission statement.
Upon completion of the B Impact Assessment, IGP worked with Greenvest through the assessment submission process, including documentation generation at each stage of the B Lab review.